Virtual Real Estate

Virtual Real Estate Meets the Needs of Hybrid Workers

While organizations increasingly look to bring their employees back to the office, many have pivoted to the realization that hybrid work is here to stay. It offers a range of benefits including providing greater work-life balance to employees as well as corporate real estate savings. With more workers now happily and able to work remotely, at least part of the time, engaging with customers on-line has never been more critical, especially for organizations that previously relied on in-person settings.

Interior furnishing companies, product manufacturers, and retailers have built their business models on in-person interactions by facilitating sales environments such as showrooms and storefronts, where customers can readily view, touch and test products to assess design, fit and materiality. Customer behaviors have long been changing, however, with most doing their research on-line and many making purchasing decisions without even walking into an actual showroom. That’s why companies who are looking to lower their brick and mortar real estate costs are expanding their online capacity by investing in virtual real estate.

Customers across industries have become adept at ordering products on-line by reviewing images along with specs and other information. The convenience factor as well as necessity during lockdowns has seen consumer on-line purchasing skyrocket. However, this cannot easily translate to all industries. Interior furnishing companies, as an example, provide more intricate solutions that integrate design, technology, and space considerations. Corporate customers looking, for example, to redesign or refresh their office spaces, need to visualize products, and contextualize them in appropriate settings.

Virtual Showrooms Extend Time and Place for Customer Engagement

Virtual real estate companies are now using photo realism and high quality true to life renderings of products and other solutions within virtual showrooms. These digital landscapes can be created and customized to reflect the brand and design preferences of organizations that are progressively using virtual space at a fraction of the cost of physical space. Virtual showrooms can be any shape, size or style, and they can supplement physical spaces allowing customers another way to interact with products in an environment that reflects your brand. Giving customers the opportunity to visit your virtual space anytime they wish makes ‘office hours’ a thing of the past.  The web experience also delivers greater control to visitors enabling them to navigate and travel through your showroom space to view finishes and identify products that meet their design criteria. Finally, by extending your space from the physical showroom to a virtual one, customers will recognize your business as progressive given technology enablement has become an organizational priority.

How Virtual Showrooms Deliver More Choice and Control For Dealers

Whether you’re focused on delivering product solutions to corporate office, healthcare, education or hospitality customers, virtual showrooms can provide a supplemental marketing and sales platform to engage your employees and customers. Let’s take a look at some of those key benefits:


  1. Ease of Access: Customers are doing on-line research to determine what products are right for them, so making your products easily accessible wherever and whenever removes limits that characterize brick and mortar operations.
  2. Training Platform: Employers can use a multitude of virtual platforms to nurture interaction between office and remote employees. Virtual showroom environments can help bridge the hybrid realities of work by bringing sales training on-line and making it far more interactive than a traditional Zoom or Teams call. Integrate avatars of your trainers into the mix or simply showcase new products in mockup spaces.
  3. Ecommerce Revenue: Virtual showrooms facilitate interaction between customers and your products within a customized environment. For customers that have specific product needs, integrating an ecommerce engine within your virtual environment can immediately expand your ability to sell your solutions while providing your customers with unmatched convenience.
  4. Enhanced Flexibility: Virtual showrooms deliver enhanced flexibility for companies looking to rotate products or introduce new product lines. In the live environment, this requires placing purchase orders, delivery and installation requirements, and internal resources to move products in a showroom. The virtual showroom can make this happen more seamlessly and expediently by making changes on the fly and to reflect them on-line.
  5. Cost Savings: Physical showrooms remain important, yet they require a substantial capital outlay. They often require larger open spaces so guests can experience them within design friendly environments. The cost of real estate, especially in urban centers, remains high. While still necessary to touch and feel of new products in a live environment, virtual showrooms can supplement that experience and broaden the selection of company offerings. They can also act as the first contact, enticing prospective clients to come to the physical showroom.

A Virtual Real Estate Company Can Help You Adapt to the Future

The hybrid workplace is likely here to stay and that means that customer and employee engagement needs to be facilitated both in person and remotely. Integrating a virtual showroom into your marketing and sales strategy will help future-proof the day-to-day operations of your company, delivering a multi-modal approach to customer engagement.

A virtual real estate company can help you adapt to a changing future and open up new opportunities while protecting your bottom line. For more information on building your own customized virtual showroom, contact the experts at Tektus today.

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