Rova Unify Wanted an Immersive Experience to Promote Their Product Set

Rova Unify is a Canadian based Unified Communications company specializing in a range of commercial products and services which include meeting room video-conferencing to headsets and phones. Rova Unify engaged Tektus Digital to create an immersive virtual showroom experience that could be both used by their sales force as well as customers to explore their products within meeting room environments.

The Context

Rova Unify engaged Tektus Digital to create an immersive virtual showroom experience that could be both used by their sales force as well as customers to explore their products within meeting room environments.

The Solution

Tektus worked with Rova Unify to create 3 meeting room sizes featuring products from their 3 primary vendors – Poly, Jabra, and Logitech. The solution, which rests on the Rova Unify website, provides instructional cues, and allows customers to enter and exit the meeting rooms which are outfitted with select partner products. Visitors can interact with the products to place them in context or to call up smart tags which provide descriptions and even options to purchase them in the Rova Unify Shop.

Tektus created high quality photo-realistic renderings, and, using various camera angles and interior design elements, created a versatile and easy to navigate experience for Rova Unify customers. Tektus applied expertise in graphics, renderings, and user experience to optimize the Rova Unify Virtual showroom. They also provided marketing guidance around implementation and social media promotion. Staying on task and regularly communicating timelines was an important value add in keeping costs within budget.

The Result

Rova Unify are very pleased with the outcome and see this a competitive differentiator to support the increased demand for meeting room collaboration solutions given the hybrid work environment.